Build intelligent marketing campaigns with retail data
Create personalized marketing experiences using real-time customer behavior from Metristack. Drive engagement and maximize ROI with data-driven automation across African markets.
Precision Targeting
Create highly targeted segments based on purchase behavior, preferences, and transaction patterns.
Real-time Triggers
Launch campaigns instantly based on customer actions, purchase events, and behavioral signals.
Measurable ROI
Track campaign performance with detailed analytics and optimize based on actual sales impact.
Marketing Applications
From email campaigns to loyalty programs, build marketing solutions that drive real business results.
Personalized Email Campaigns
Dynamic content optimization
Create hyper-personalized email campaigns using customer purchase history, browsing behavior, and transaction patterns. Deliver relevant content that drives conversions.
Example: A fashion retailer increases email revenue by 45% using purchase-based product recommendations and personalized styling content.
Customer Lifecycle Marketing
Journey-based engagement
Build automated marketing journeys based on customer lifecycle stages. From onboarding to retention, deliver the right message at the right time.
Example: An electronics store reduces churn by 30% using automated campaigns that trigger based on purchase frequency and engagement patterns.
Abandoned Cart Recovery
Revenue recovery automation
Recover lost sales with intelligent cart abandonment campaigns. Use real-time data to create compelling recovery messages that convert.
Example: A home goods retailer recovers 25% of abandoned carts worth $500K annually through personalized recovery sequences.
Loyalty Programs
Customer retention optimization
Build data-driven loyalty programs that reward customers based on their actual behavior and preferences. Increase lifetime value with personalized rewards.
Example: A beauty brand increases repeat purchases by 60% with a points program that offers personalized product rewards based on purchase history.
Power campaigns with customer insights
Access comprehensive customer data to create highly targeted marketing campaigns. Understand purchase patterns, preferences, and behavior across all touchpoints.
Customer Segmentation
Create precise segments based on purchase behavior, frequency, and value.
Behavioral Triggers
Launch campaigns automatically based on real-time customer actions.
Performance Analytics
Track campaign ROI with direct attribution to sales and revenue.
// Get customer segments
const segments = await metristack.customers.getSegments({
criteria: {
purchaseFrequency: 'high',
totalValue: { min: 1000 },
lastPurchase: { days: 30 }
}
});
// Create targeted campaign
await marketingPlatform.createCampaign({
name: 'VIP Customer Promotion',
audience: segments.vipCustomers.map(c => c.email),
template: 'personalized-offer',
triggers: [
{
event: 'product_view',
category: 'electronics',
action: 'send_recommendation_email'
}
]
});
// Track performance
const performance = await analytics.getCampaignMetrics({
campaignId: 'vip-promo-2024',
metrics: ['open_rate', 'click_rate', 'conversion_rate', 'revenue']
});Success Stories
See how brands are using Metristack for marketing automation
BeautyPlus
African Beauty Brand
"Using Metristack's customer data, we built personalized product recommendation campaigns that increased our email revenue by 120% and improved customer lifetime value by 40%."
TechHub
Electronics Retailer
"Metristack's real-time customer data enabled us to create behavior-triggered campaigns that reduced cart abandonment by 35% and increased repeat purchases by 65%."
Ready to personalize your marketing?
Start building intelligent marketing campaigns with Metristack's customer data. Launch targeted automation that drives real results in weeks, not months.
No setup fees • Real-time customer data • Comprehensive segmentation tools